Another chance today

I was able to tell a bit of my story today, to a news reporter and a very large black camera. That's not something normal for me but I'm appreciative that they thought it mattered enough to send someone out.


In the brief amount of time however when asked to sum up what this all meant; how it feels to be closing and what my thoughts are, I fumbled for the right words. How do you pack all that into just a few minutes? And yet, perhaps what I blurted out is what matters the most to me; something to the effect of "when you do business locally you connect with your community which is something no big box store could ever offer". A comment or two about having standards, principles and doing what's right echoed the choices I've made not to sell unknown products made in china but to stand by the American companies which continue to struggle.


Hopefully the message somehow comes across on the news today at 6pm. I came home and looked for confirmation of what this blog may have done and I'm not sure I see that. This blog never gathered a crowd or set the world on fire, but perhaps it mattered to just a few people. Searching for the hashtag #thefinal90 gave me this colorful collection of graphics and images which have accompanied my journey and somehow, that made me feel better. I did what I set out to do; spread a message across various forms of social media and if no one cared, that's out of my hands. The words and the thoughts and the dedication to small businesses everywhere is there. I just hope someone reads it who connects with something that was written.

#finalchapter #smallshop #closing #afterdecades #ihaveloved #community #localicon #thefinal90 #sayinggoodbye #deathofasmallbusiness #momandpopcloses #losing #local #shops #almostover #cornerstore #familiarshop 

Going out with a bang

I changed direction and did a complete about-face. It's not like me but tough times call for dramatic actions I guess. After months of agonizing over this decision, feeling  frustrated over so many of the factors that led to this choice, I faced the fact that I'm out of here in less than two weeks head on. Posted on Sunday:


Greetings folks! I've given it a lot of thought and decided we will not just go out quietly. When you have been here for this long you cannot just slip out of sight and there are so many people still to say goodbye too, those who are messaging and texting wanting to get into the shop one last time. So we will go out with a BANG!! This weekend will be the final three days and we're celebrating with an epic sale, free candy and goodies and a chance to see you all once more. 

This is going to be the best place to start on your Christmas gift list!! Be here to say goodbye, celebrate 35 years AND do some fabulous shopping! I'm looking forward to seeing you - the best customers ever. I will miss you so much!! xoxoxo"


I'm setting up the store for a giant sale, cleaning out, throwing away and making piles to donate. I can't help but feel a little excited and glad that so many people are planning to be here this weekend and that definately warms my heart; which at the same time is still breaking into a million pieces. This place IS me and I have been it's heart and soul for 19 years. I'm struggling but felt that this was the right way to go out.....


I'll have to post some of the comments later on that have been made but to do it now will lead to leaky eyes and I have a party to plan.....

#sayinggoodbye #finally #closing #endofanera #goodbyemomandpop #thefinal90 #storeclosing #loveyourlocal #localbusinesses #closed #lettinggo #after35years #loved #ending #ihaveloved #missingthisalready

Taking your breath away

Today we depart from talking about my shop to share another one with you. I'm sure you have experienced this yourself when you entered a similar family-owned type of establishment - perhaps you have many of these where you live. But if you must find one near you and visit it just to see what I'm talking about; just to see what these gems are like; why they matter so deeply to many of us.


In a tiny town on the narrow part of land that juts out into the Atlantic below Delaware and runs south towards Virginia Beach, VA sits an icon. Somehow the small town of Parksley, Virginia has managed to escape the vacant atmosphere familiar to so many similar places in the area and has several mom and pop stores, eateries and of course, Jaxon's.

I was only in there for the first time a year ago but it took my breath away - and isn't that the kind of place we all want to walk into? The array of merchandise; the feeling of stepping back a few decades in time, neatly laid out displays, and the astonishing range of items was truly a blast from the past. You could feel time stand still and that this shop had served it's community for many years, being a part of countless generations and families. Where else can you shop for a Sunday hat, quality men's work boots, pots and pans, ribbons and fabric, housewares, little girls' fancy dresses and stationary? It was a real, genuine "variety store" and it made you want to just wander the aisles with a shopping cart, explore and learn their history all at the same time.


But after all, isn't that what a unique and one of a kind business is supposed to do? They aren't all the same, no repetitive layouts found in every one you go into - each one is it's own adventure waiting to be discovered. Perhaps these are meant to be the bright spots in a dull world - a place which allows you to escape from the mundane, everyday pattern of life and soulless chain stores. I hope you will go out and find one to to visit in your state. Sometimes, just maybe, we all need to find that which takes our breath away for a little while.

http://www.jaxons.net/

#smalltown #familybusiness  #easternshore #virginia #independentretailer #Jaxons #thefinal90 #supportsmallbusiness #livelocal #ParksleyVA #mylastseason #finallyclosing #after35years #favoritelocalstores #since1979 #lettinggo

Time travel offered free!

Today I wanted to share with you something I'd written several years ago, probably around 2009. At the time I felt it captured how fortunate I felt to be here and to have this place, and yet, you can read the bit of worry starting to creep in....

There’s a moment when you know you have connected with your customer; that you've truly interested them. Perhaps you offered them something completely unusual, or really listened to what they were trying to ask for.

I see in their eyes when they reach for a package of Sen-Sens that they haven't found in decades, upon spying a display of Teaberry Gum, or when they bolt out the door with the clanking bell, to smack their Bonomo’s Turkish Taffy on the pavement just for old time’s sake. The year that item returned to production - much to the mortification of their children - many adults did just that.

You connect when you listen to them tell you about a long-gone sweet shop, a "special place" they would accompany a relative to, perhaps where Grandma went to purchase butterscotch buttons, peppermint drops or candied ginger. It might have been the only place in the neighborhood where a favorite type of licorice was sold and they try to describe it, reaching for words in the archives of time; perhaps it was shaped like a coin, or a button? I point to several choices – no, maybe a little smaller than that they say, trying to picture it in their mind; and suddenly it clicks in mine. I turn to the stash of tubs and containers behind the counter and select a piece of candy - and suddenly their eyes are misty and they are time-traveling, back to that corner shop from childhood. They savor the moment and the taste; silently reflecting; enjoying the treat just as if all the years had not passed. A fading memory of times back in the city, brief sugar interludes after school or a special visit with a beloved parent; I listen to the stories as they spill out their recollections. And I'm richer for having had those chances.

Yes, I believe in time travel, because it HAPPENS here. New candies and treats and flavors of taffy are always coming out and we have many of those things. But the heart and soul of my shop represents a different time; when made in China wasn't an option, much less a standard. It was before mega-marts and big box stores stomping out the mom and pop icons; when independent stores took your money and then turned around to reinvest it in our country. I still do that – I seek out the family owned companies which are committed to offering a product made here with pride – many of them with several generations of candy makers in their families.

And yet, I'm a dinosaur. Investing in America is no longer appreciated; valued, understood. The latest and greatest gummy candy shaped like a popular cartoon figure is what's in demand, and I can't in good conscience offer that knowing it may be laced with toxins. I can however, take you back in time - if you are willing to come in and enjoy the ride.



#oldfashioned #sweetshop #timetravel #whatweoffer #smallbusiness #localicon #finallyclosing #supportlocal
#pennycandy #confectionary #memories  #childhood #classiccandies #after35years #thefinal90 #endofanera