Thursday, August 21, 2014

Taking your breath away

Today we depart from talking about my shop to share another one with you. I'm sure you have experienced this yourself when you entered a similar family-owned type of establishment - perhaps you have many of these where you live. But if you must find one near you and visit it just to see what I'm talking about; just to see what these gems are like; why they matter so deeply to many of us.

In a tiny town on the narrow part of land that juts out into the Atlantic below Delaware and runs south towards Virginia Beach, VA sits an icon. Somehow the small town of Parksley, Virginia has managed to escape the vacant atmosphere familiar to so many similar places in the area and has several mom and pop stores, eateries and of course, Jaxon's.

I was only in there for the first time a year ago but it took my breath away - and isn't that the kind of place we all want to walk into? The array of merchandise; the feeling of stepping back a few decades in time, neatly laid out displays, and the astonishing range of items was truly a blast from the past. You could feel time stand still and that this shop had served it's community for many years, being a part of countless generations and families. Where else can you shop for a Sunday hat, quality men's work boots, pots and pans, ribbons and fabric, housewares, little girls' fancy dresses and stationary? It was a real, genuine "variety store" and it made you want to just wander the aisles with a shopping cart, explore and learn their history all at the same time.

But after all, isn't that what a unique and one of a kind business is supposed to do? They aren't all the same, no repetitive layouts found in every one you go into - each one is it's own adventure waiting to be discovered. Perhaps these are meant to be the bright spots in a dull world - a place which allows you to escape from the mundane, everyday pattern of life and soulless chain stores. I hope you will go out and find one to to visit in your state. Sometimes, just maybe, we all need to find that which takes our breath away for a little while.

#smalltown #familybusiness  #easternshore #virginia #independentretailer #Jaxons #thefinal90 #supportsmallbusiness #livelocal #ParksleyVA #mylastseason #finallyclosing #after35years #favoritelocalstores #since1979 #lettinggo

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